Ad-free viewing, video and song downloads for offline consumption, and background plays are some of the benefits of the premium subscription. Video streaming in 4K resolution may be shifted to the premium tier.
Over the weekend, users on the internet said that they had been asked to upgrade to the premium tier on the video sharing website.
So, after testing up to 12 ads on YouTube for non-Premium users, now some users reported that they also have to get a Premium account just to watch videos in 4K. pic.twitter.com/jJodoAxeDp
— Alvin (@sondesix) October 1, 2022
It's not clear if the change is part of a limited test or if the company is thinking about capping free users to a certain resolution. The story was not commented on by the search engine.
The company has tried many methods to get free users to pay. They were shown up to 11 unskippable ads before the start of the video to give them an interruption.
The 50 million subscriber mark was reached by the company last year. In the US, the price of these subscriptions varies from region to region.
In its Q2 earnings, the search giant said that it brought in $6.87 billion in revenue, which was much lower than expected. It is not unusual for the company to try new ways to increase users.
YouTube TV launched a new program last week that will allow users to subscribe to add-on channels without paying a monthly fee.
All Rights Reserved © 2024
