According to a representative who denied the claims last week, Bruce is not going to be deep faked into movies.
A representative for the "Die Hard" icon denied that he had any current involvement with Deepcake, an aptly-named digital imagery that was said to have been sold his digital likeness rights to.
The British Telegraph tabloid had reported that the actor had sold his "digital twin" rights to the deepfake outfit for future theatrical productions.
According to the Hollywood Reporter, Deepcake told them that digital likeness rights can't legally be signed over, and that the company created a "digital twin" of the actor for advertisements in 2021.
The situation is a total mess, with different partners claiming different things about an alleged deal that could be both plausible and lucrative.
Six months ago, the action icon's family announced that he would be stepping away from acting after being diagnosed with a cognitive disorder that causes people difficulty formulating words and sentences.
It's not clear what's going on between the "Fifth Element" star and Deepcake, considering that the latter did create and distribute a Russian ad last year featuring a deep fake, and that it still uses his name on its website.
Futurism reached out to Deepcake for comment on the conflicting statements, and asked if it had any contracts in the past to use the likeness of the man, and if his family and representatives were aware of any contracts to use it.
When more information becomes available, we will keep you updated.
The Hollywood Reporter reported that Bruce Willis sold his digital likeness to a fake company.
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