If you want to try new features and ditch ads, then you need a premium. Users on the internet have noticed that some people are being asked to upgrade to Premium to view 4K videos. It's not clear which countries, devices or videos are affected, but this won't be exciting if you were hoping for a better experience on your device. We don't know if this is a test or a broader launch. If we hear back we will let you know. It costs $12 per month or $120 per year for premium. So, after testing up to 12 ads on YouTube for non-Premium users, now some users reported that they also have to get a Premium account just to watch videos in 4K. pic.twitter.com/jJodoAxeDp This move wouldn't be out of the ordinary. Last September, there were 50 million Premium and Music subscribers on the site. That may sound like a lot of customers, but it's a small amount compared to the amount of people who use paid media services. It's thought that locking 4K videos behind YouTube Premium could make it a bigger source of revenue for the company.
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