TikTok wants to launch live shopping in the US and is looking for partners to do the operations.
The short video app is in talks with a California-based company to provide infrastructure for live shopping on TikTok. creators and brands will be able to sell goods through videos on the platform TalkShop Live takes a 10% commission from sellers for providing its services, and TikTok is likely to cover that cost for the initial phase of the project.
According to the report, TikTok and TalkShopLive haven't finalized any terms, despite raising $6 million in a seed extension round last year. There isn't much information about when the feature will be live.
Business accounts can integrate their catalogs to a dedicated tab on TikTok's profiles, thanks to the partnership withshopify. The company gave brands tools to run their ad campaigns. TikTok began testing a Shop feed in June to highlight products sold by merchants on the app.
Since last year, the company has been testing its live shopping product in the UK. The Financial Times reported in July that the project failed to meet the company's expectations and that it was rethinking live shopping expansion in other countries.
TikTok didn't comment on the specifics of the partnerships the company is looking for.
When it comes to market expansion for TikTok Shop, we are always guided by demand and are constantly exploring new and different options for how we can best serve our community. TikTok said in a statement that it was exploring partnerships that would further support a seamless e- commerce experience for merchants.
In North America, live shopping hasn't taken off. Last month, the company announced that it was shutting down the feature because it was focused on reels. Amazon didn't provide any numbers about how much revenue it was able to generate from the live videos it broadcasted before Prime Day, but it did experiment with them.
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