When ByteDance bought the Chinese company Pico a year ago, it was clear that it was betting on the future of virtual reality. The world is in a different place with technological advances that make virtual reality headsets less laggy and more comfortable to wear.

The parent company of TikTok has been trying to compete in the market for virtual reality headsets. According to The Information, ByteDance worked on an internal project to develop glasses for augmented reality.

The Pico 4, which starts at 429 and ships to Europe, Japan, and South Korea, has received a lot of positive feedback. It weighs 295 grams without the straps and can be used as a stand-alone device, but tethered to PCs for more advanced virtual reality experiences. It uses the same processor as the previous one.

The host of a mixed reality conference says that it is inexpensive and good quality.

I was impressed with the weight, comfort, and display. All it needs now is triple-A virtual reality exclusives to differentiate itself from Meta and get more people interested.

The latter came out two years ago and became a huge hit. Pico has a lot of catching up to do in terms of technology and content.

A better understanding of what consumers want is provided by Oculus's contentecosystem. Beat Saber had generated over 100 million dollars in revenue by October 2021.

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The expert thinks Pico is facing a chicken or egg problem. Its user base isn't large enough that top-tier creators would be devoted to making games, videos, and other virtual reality content for its platform Half of its target was sold last year. In October 2020 and November 2021. Pico won't be able to attract users in a meaningful way if they don't have premium content.

Francis Bea is the founder of Eleven International, a cross-border tech PR agency. PICO needs to invest in great content and know how to brand the product before it is competitive.

Pico has a strong foothold in China and doesn't face a lot of competition in the home market. Users have to go through the hassle of ordering an overseas version, getting the Oculus app from a foreign app store, and accessing its global app ecosystems through a virtual private network if they want to play the game in China.

Pico will be able to test and learn in the home market before launching into the west. ByteDance started building a team for Pico on the West Coast with a focus on attracting talent in content, marketing, and R&D.

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