Tim Cook has been on a tour of Europe this week. Cook talked about augmented reality in an interview with Dutch publication Bright, which is part of RTL News.
Cook echoed comments from Italy earlier in the week about the impact of augmented reality. We're going to look back and think about how we used to live.
Cook said it wouldn't be that long before we wondered how we did without augmented reality. Virtual reality has its uses, but it is not a substitute for real life.
"It's something you can really immerse yourself in. And that can be used in a good way. But I don't think you want to live your whole life that way. VR is for set periods, but not a way to communicate well. So I'm not against it, but that's how I look at it."
Cook said that it's important that people understand a product. The average person can't tell you what the metaverse is. Metaverse is a word that precedes Facebook, having first been used in the sci-fi novel "Snow Crash," but Facebook has embraced it. Meta is committed to developing a future digital reality, according to the company's CEO.
Cook made it clear that Apple does not want to keep people from actual reality when he said that Apple does not want to keep people from actual reality.
Cook talked about topics such as climate change, recycling, and politics, as well as the importance of programming as a universal language. Cook's full interview can be read by those who don't speak Dutch.
Cook visited the home of "Ted Lasso" in Italy, where he was awarded with a degree in innovation and international management, as well as meeting up with developers in Germany.
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