Between recent drama around gambling and its controversial decision to take a bigger slice of the subscription revenue pie, it has been a dramatic few weeks for twitch. The company is testing a new way for streamers to bring in cash from their most committed followers in the form of "elevated chats" which allow viewers to pay to highlight a chat message and keep it visible for a set amount of time.
The elevated chats on twitch look similar to the chats on YouTube. If you pay more, your message will be featured for a longer interval, starting at $5 for 30 seconds and going up to $100 for 2.5 minutes. For the time being, those time intervals aren't tailored.
We're experimenting with a new way for viewers to pay to support their favorite streamers!
Elevated Chat will be available on select channels today.
Keep your messages visible in chat a for a longer period of time!
You can learn more at www.t54NIG5uay.
There is a support for twitch
After taxes and fees, streamers will get a 70/30 cut of revenue from elevated chats, not the contentious 50/50 revenue share that it takes from most creators. Since people are buying elevated chats directly rather than purchasing bits first, the creator would shoulder that cost.
There is a new icon in chat next to the cheer button that will be noticed by streamers in the test. One version has elevated chats at the top of chat and the other has paid messages at the bottom of the video player. Any other chat will face the same moderation standards when elevated. The option will not show up in the app in channels where the experiment is taking place.
While elevated chat is just a test, it adds a more direct way for viewers to pay their favorite streamers in chat and one that doesn't involve buying bits like cheering does, for better or worse.
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