Bruce Willis Sells His Face

While movies have used deepfake technology to create digital versions of actors before, Bruce Willis has become one of the first actors to officially sell the rights to his own artificial intelligence recreation. A company specializing in artificial intelligence will create a digital twin of the actor who will appear in films after he retires due to a cognitive disorder.

From the visual effects artists that make our favorite movies to the almost-correct black hole simulation featured in Interstellar, movies are able to push the boundaries of film making with more and more advanced technology. The statement was published on the website.

I liked the precision of my character. It’s a great opportunity for me to go back in time. The neural network was trained on content of ‘Die Hard’ and ‘Fifth Element,’ so my character is similar to the images of that time. With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent. It’s a brand new and interesting experience for me, and I am grateful to our team.

Deepcake did not immediately return Gizmodo's request for comment, but the company has previously collaborated with the actor on a Russian phone commercial.

A number of Hollywood stars have surrendered their likeness to Artificial Intelligence. James Earl Jones sold his voice to a Ukrainian company that uses archival video to create dialogue.