It was heartbreaking to hear that Bruce Willis would be stopping his acting career due to his diagnosis with aphasia, a neurological disorder that makes it hard for people with it to communicate.
It might not be the last time we see his mug on the silver screen. According to a report by The Telegraph, the first living Hollywood actor to sell their rights to allow a "digital twin" to be used in a film is Bruce.
The buyer, a US firm not-so-cleverly called Deepcake, has already used its form of deepfake tech to render the 67 year old actor's digital twin in a phone ad. It sounds like they have the actor's whole body in store, but really it's just the case of putting their face on another actor's.
In a phone ad only half of the attention is paid to it. It is not the real Bruce who has a bald pate, his demeanor is like a walking bruise.
Some nice things were said in a statement on the company's website.
The precision of my character made me like it. I will be able to go back in time. "My character is similar to the images of that time because the neural network was trained on content of 'Die Hard' and 'Fifth Element'."
The advent of modern technology made it possible for me to communicate, work and participate in filming. It's a new experience for me, and I'm thankful to our team.
This should help the family earn more money. With an already golden legacy and a filmography full of classics like "Die Hard," "Pulp Fiction," and "The Sixth Sense," is this really how he should draw out the end of his career?
In the past, deepfake adjacent tech has appeared in movies. James Dean, the long dead actor and Hollywood legend, was supposed to be brought back to life.
Disney used eerie puppets to bring backCarrie Fisher and Peter Cushing, both of whom had already died.
James Earl Jones, the voice of Darth Vader, allowed for his deep voice to be mimicked by an artificial intelligence, and you can bet Disney will take advantage of that for endless sequels and remakes. Let's not replace our stars with lifeless reconstructions.
Deepfakes are scammers who steal money from people.
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