There is a new set of guidelines being rolled out by theUSB-IF, the body that manages and maintains theusb standard
Last year, the organization introduced a new series of packaging, port, and cable logos. With its latest set of branding and logo guidelines, it is signaling the end of the decade-old Super Speed branding. If the name doesn't ring a bell, you're probably referring to it by its version number. The name of the brand is also changing.
The changes came into effect this quarter and could be seen on products and packaging by the end of the year according to the president and COO. The old brand names will still be used for products that were certified before the shift.
The new branding is meant to prioritize what the standards can actually do, rather than the version they are based on. A lot of focus group studies were done with different types of consumers, and none of them understood the messaging or the branding.
Consumers want to know what the highest data performance level the product can achieve. He asked what the highest power level he could get from the product. They don't want to know anything else.
The USB-IF wants companies to use branding that reflects the important specifications of the device. The term "SuperSpeed" and "SuperSpeed" are now referred to as "USB 5Gbps" and "USB 10Gbps" respectively.
The branding for certifiedusb type-c cables is being updated Instead of simply listing their data transfer speeds, cables will have to list the charging wattage they can carry. As with last year's guidelines, a cable can only be branded as a 40Gbps cable if it has a charging speed of at least 60W.
It is not mandatory to use these brand names. Only a fraction of the total number of products on the market are covered by the certifications. Because it is an open standard, anyone can use it. That allows it to become as ubiquitous as it is, but it also means that companies cannot build products that don't use the specification properly. No one will stop them from branding a device as USB4 Version 2 or not at all.
The numbers aren't going away. The USB-IF doesn't want customers to care what version number their devices or cables are using because they don't want to confuse them. The idea is that most consumers will see the name of the product as "usb 80Gbps", even though it is a terrible name.
Regardless of the type of port being used, this branding is still applicable. The only connection that supports transfer speeds over 10Gbps is theusb type-c
The two most important specifications should be front and center.
There is a key exception to all of these rules, and that is the maximum speed that can be achieved by the version of the software known as "USB Hi-Speed". If the branding of the ports were to be completely consistent, it would risk confusing customers who might see the branding next to a "USB 5Gbps" device and wrongly assume it's faster. This year's changes don't affect the branding of the originalusb 1.0
The situation is still not perfect even with simplified branding. It would be better if we didn't need a lot of different logos to describe the different versions of the same thing. It wouldn't make sense to force every manufacturer to support the highest spec
He says that ausb printer will never beusb4 version 2 There is no need for it, and no one will put the cost of it into a printer or a keyboard or a mouse.
There are a lot of different versions of the same thing.
The new branding guidelines don't cover everything that ausb cable can do There is no information on resolutions or refresh rates if you need a cable that will carry a video signal from a video card. The logos focus on the standards of theUSB-IF. If you need support for a fast-charging standard, they don't offer the same guarantees.
It is not certain how many devices will use the new branding. You can buy an old cable without looking at the fine print, plug it into whatever device you want, and enjoy its full potential, but it's not likely to be a neat standard. All important fine print will be slightly less small and hard to understand as a result of theusb-if's rebrand.
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