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Legacy is an intangible, invisible force that affects the decision making of the next generation in a family business. Psychologists call the motivation to build legacy generativity, and it stems from the concern for the welfare, well-being,...

Jon M. Huntsman was the founder of the company. David said that his father's influence is still present in his life even after he left the family business. I have watched him do and say things in business situations for years. Even though he's no longer here, he still has an impact on things I do or don't do. Part of him will be with me in all aspects of life.