Can companies issue stakes in their success without using shares or options? This startup thinks so

The most illustrious histories of the so-calledstakeholder capitalism have not been found. It hasn't made the average person well off despite the fact that there have been people who owned stock in the company. They got something. Tech founders are aided by many people along the way, most of whom will never work for the company, but who can have an enormous affect at the early stages. The introduction to an investor can be a game-changing event. When they get that $20 billion exit they forget all the people that helped them along the way.

A company can offer a form of'stake' in a company's success, and it doesn't useBlockchain token to do it.

The platform pays out only when the company meets certain goals. The platform is more rewarding for those who contributed to the company's success, unlike a simple loyalty scheme for customers, according to the company.

The company defines a business goal, sets out when it will be met, records meaningful actions via its token, and pays out via the platform.

According to the company, it can be used by companies to issue stakes in companies more easily than by issuing shares.

It has raised $4 million in seed funding, with participation from investors including LocalGlobe, Tiny.vc and Matt Clifford, co- founder of Entrepreneurs First.

There was an angel pre-seed round of $600,000 from a number of Estonia's entrepreneurs.

The platform will be built with a legal framework that complies with EU and UK law.

There is a digital tool that allows businesses to engage and reward their community, widening the circle of people who have access to equity-like incentives, according to the former leader of the Estonian government.

The startup says it has 27 companies on its platform. An initial fee, a monthly retainer, and 1% of all rewards created by the programmes on the platform are what Koos makes.

1% will be given to the client, 1% to the service provider and 1% to contributors.

"Plural wants to invest to help create a more equal society." Wealth can be distributed based on actual contributions if community ownership leads to meritocratic systems. It is possible to track the support of all stakeholders without giving away equity. The platform Koos is building will become an essential building block for many startup, funds and communities.