Since the beginning of the year, BMW owners have been able to use Amazon's voice assistant in their cars. The automaker announced that it will be using Amazon's core technology to create its own voice assistant.

The voice assistant will be built using Amazon's custom assistant service, which allows manufacturers to build their own digital assistants using the company'sAlexa technology.

BMW will be able to create its own wake words and custom voices with the help of Amazon's voice assistant. It's important to help reduce distraction for drivers who may need help adjusting the heating and cooling settings, finding directions, or changing their music while traveling at high speeds.

Allow a more natural dialogue between drivers and vehicles.

The idea behind the launch of the custom assistant service was to save other companies money by licensing the technology for their own assistants.

Within the next two years, BMW will roll out a custom built voice assistant to its cars. The new feature will give customers the benefits of an intelligent assistant that is a vehicle and services expert, as well as the familiar experience many customers already know and love.

The screens and software experiences inside cars are a good market for companies. Only Apple and Microsoft have their own mobile operating systems that allow for plug-in platforms.

The device was far from perfect when we tested it, it struggled with location-based queries and was saddled with the issues of whatever phone it was tethering to.

Amazon has struck deals with car makers for direct integrations of its voice assistant, most recently with Rivian, a startup that makes electric cars. These are not as easy to navigate as the competition offered by Apple and Google.