Virgin Atlantic has always been a pretty progressive airline. An updated gender identity policy has been unveiled by the airline, and they have a campaign tout it.
The option to choose the uniform that best represents them, regardless of their gender, gender identity, or gender expression, has been added to Virgin Atlantic's new gender identity policy.
This makes Virgin Atlantic the most inclusive airline in the skies. Employees of Virgin Atlantic can choose between red or burgundy uniforms.
Virgin Atlantic is rolling out optional pronoun badges for both employees and travelers in order to allow them to clearly communicate and be addressed by their pronouns. Customers can get their preferred badges at the check-in desk or Virgin Atlantic Clubhouse.
Virgin Atlantic's ticketing system has been updated to allow for passport holders with gender neutral markers to select "U" or "X" gender codes on their booking, as well as gender neutral titles like "Mx." Travelers from the United States, India, and Pakistan can hold these passports, but they must travel on the codes that match their passports in order to do so.
Juha Jarvinen is Virgin Atlantic's Chief Commercial Officer.
“At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are. That’s why it’s so important that we enable our people to embrace their individuality and be their true selves at work. It is for that reason that we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.”
Jamie Forsstroem is a flight attendant atVirgin Atlantic.
“The updated gender identity policy is so important to me. As a non-binary person, it allows me to be myself at work and have the choice in what uniform I wear.”
Virgin Atlantic has released a couple of videos featuring Michelle Visage. The new policy is shown in the below 30 second clip.
There are quotes from people involved as well.
Virgin Atlantic has a campaign called "Be Yourself". The " See The World Differently" ad was created to highlight some of Virgin Atlantic's flexibility around appearance.
Virgin Atlantic replaced its flying ladies with flying icons in order to be more inclusive.
Virgin Atlantic's gender identity policy has been updated so that employees can wear uniforms that represent them better. Virgin Atlantic has taken a number of steps to be more inclusive, including giving employees more flexibility with makeup, tattoos, and more.
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