The crew, pilots and ground staff of Virgin Atlantic can wear whichever of its uniforms they feel most comfortable in, regardless of the original male or female design.
No matter their gender, gender identity or gender expression, the airline's staff can choose which of the Westwood designs they wear to work.
After recent moves to relax rules on visible tattoos, Virgin said the move was to reinforce its branding campaign as welcoming and inclusive.
The optional pronoun badges for crew and passengers will be used at check-in to make sure people use their preferred pronouns. People who have gender neutral markers on their passports will be able to travel using those gender codes and the title Mx.
Inclusivity training and initiatives for hotels in destinations such as the Caribbean will be started by Virgin.
Virgin Atlantic's chief commercial officer, Juha Jrvinen, said that it's important for people to be their true selves at work. For that reason, we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronoun.
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In an industry where crew have to follow strict guidelines on appearance, the airline was the first to relax rules on makeup.
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