Not So Dark has raised an $80 million Series B funding round. Digital food delivery brands can be found in food delivery apps.
The company abandoned its business model after raising its Series A round. It takes a lot of capital to operate a dark kitchen and it can cause problems.
The company is placing bets on existing restaurants. The partners can start cooking food that is specifically designed for food delivery platforms.
It is possible for restaurants to get additional revenue by making sure their kitchen staff are always busy cooking something for diners or at- home customers.
Not So Dark has brands like Coquillettes, JFK Burgers, Fat Panda, Gaa Pita and Walida. Restaurants only have to cook and fulfill orders if the startup designs the recipes.
These restaurants can be found on food delivery platforms. Not So Dark is present in France and Belgium. A startup takes a cut on revenue.
You get all the benefits of a food franchise because there are so many partners. Not So Dark is able to run ads that benefit everyone. It can be time consuming for a traditional restaurant to adjust prices in real time based on competitors, but the startup can do that for you.
Not So Dark has 150 employees. The company wants to build the largest restaurant in the world that doesn't have a kitchen.
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