The more coupon codes we can find for online shopping the better, but the ability to house all of the different savings we receive in one place was missing.
Everyone is trying to figure out their own channels as marketing channels have become saturated.
Checkmate is a company that was started 18 months ago and aims to compete against online deal aggregations such as Capital One Shopping and Vetted by providing a shopping tool that gathers all the online discount codes, gift cards and personalized deals from your inbox and automatically applies them.
They offer users the ability to manage gift cards from a dashboard. It's one of the best parts. If Checkmate makes you a ghost email inbox on the back end, you'll be able to access 100 mailing lists.
Checkmate co-founders, from left, areRory Garton-Smith, HarryDixon and Elliot Rampono.
Checkmate is a powerful conversion engine that helps businesses reach new audiences and build long term customer relationships. The brands remunerate the company for converting purchases.
Fuel Capital invested $5 million in the company. Kevin Johnson, former CEO of Ebates, was one of the people joining them in the round.
Checkmate will use the new funding for product development, customer growth and additional brand partnerships. A new ambassador program was launched by the company.
The product was launched with 200 customers and has grown to over 1,000. Customers are using Checkmate about five times a week and are saving 27% on orders, Garton- Smith said.
Chris Howard, founding partner at Fuel Capital, said that most direct-to-consumer companies have invested in personalized marketing to deepen their relationships with their existing customers and discover new ones. Checkmate is a tool that provides significant value to brands.
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