John Mayer, an American musician and famous watch collector, has been showing off the new device on his social media accounts.

I've been wearing the Apple Watch Ultra for a week, and it's great," she wrote. I was excited by the first Apple Watch.

It's loaded with capability andaspirational function. Some of his favorite features include gps tracking, a depth gauge, a dive computer, and a sirens.

He writes in a later post that this is a camping/hunting/ outdoors adventure powerhouse. That's not an ad. I just enjoy what I do.

He is responsible for spiking the value of individual watches he is spotted wearing in public, and of the ones he writes about in his column.

Although his influence is unlikely to have the same effect on the Ultra, it will be a huge deal for anyone with a love for Swiss watches.

The 18-karat gold Apple Watch Edition was released in limited quantities and cost upwards of $10,000.

The gold Apple Watch Edition was discontinued in September 2016 after just 16 months of sales, according to reports. The models are stuck on watchOS4 and below.

Richard, thanks for your kind words.