For the first time in the same calendar year in the world's second largest smartphone market, Apple will locally produce the current lineup of phones in India.
The device is being manufactured in the Sriperumbudur facility. The locally produced units will be sold in the country later this year. An Apple spokesman said in a statement that they were excited to be manufacturing the phone in India.
The manufacturing facilities in India have been used by Apple to assemble older generation phones. The new models of the iPhone were released earlier this month.
According to analysts, Apple will turn India into a manufacturing hub for its products by the year 2025. In a report earlier this month, analysts at JP Morgan said that Apple will move 5% of global production of the device to India by late 2022.
India has attracted investments from Apple manufacturing partners by offering lucrative subsidies as New Delhi tries to make the country a manufacturing hub. Ample labor resources and competitive labor costs make India a desirable location, according to analysts from JP Morgan.
India has historically supplied only legacy models of the Apple product. Apple wants to have the iPhone 14/15 models in India within 2 to 3 months of the start of production in mainland China. The report said that the shorter interval implied the increasing importance of India production and likely higher allocations to India manufacturing in the future
Due to the more complex camera module alignment of the iPhone Pro series and higher local market demand for the iPhone 14 series, we believe Apple only produces the Plus version of the device in India. The volume is expected to start small in 4Q22 with 1M units per month.
Many are hoping that Apple will make its phones affordable in India. The price of the base model of the phone in India is $980, which is $799 in the US. The entry-level model of the iPhone Pro Max costs more in India than it does in the US.
Even though Apple has a tiny market share in India, it has invested more in the country in the last five years. Two years ago, it opened its online Apple Store in the country and is currently working to open its first physical store in the nation.
One of the largest factories in the country has been set up by the Korean company. A number of Chinese phone makers assemble their phones in the country, includingXiaomi, which is currently leading the market.
According to The Information, some of the production of the Pixel phones will be moved to India. The company, which did not ship flagship models in India for two generations, said last week that it will do so in the near future.
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