The new feature called Idea Pins was introduced back in 2011. There are Idea Pins that consist of videos or photos grouped together in a way similar to a story on the photo sharing site. The pins are found in the Watch feed of the app. Idea Pins can be found in the create section of a brand'sPinterest profile.
According to the press release, Idea Pins make it easy for content creators to publish high-quality, long- lasting and Savable content.
Pinners are encouraged to follow creators and engage with the ideas they find with these updates.
Idea pins can be used to tell a story, promote products, give instructions, and engage with users. 10 brands are using idea pins.
Idea pins are used to promote the brand's products. The company shows photos of the products and how they look on different skins. There are videos on the pins of people of color using makeup.
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There is a lack of inclusion in the cosmetics industry. Many people of color with darker complexions have a hard time finding makeup that matches their skin tone. The company uses Idea Pins to show variety in its products and presents itself as a solution.
Oh Joy is the most followed account on the board. Joy Cho uses Idea Pins as a way to speak to her audience and give advice on fashion and home decor. In one pin Cho promotes jewelry from a friend. She talks into the camera and tells her audience how she coordinated the jewelry with her outfit.
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The audience is encouraged to click through her pins to see more of her favorite pieces and outfits. Cho gives her audience a tour of her home in the other idea pins. This is a great way to engage the audience.
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Food My Muse posts recipes and reviews of restaurants. The account is managed by a woman. Idea pins are used by Aidi to post videos with step-by-step instructions for different recipes.
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The full recipe is included in the description of the pins. This type of content is great for visual learners because it shows off her expertise as a chef.
Idea Pins are used by Mejuri Jewelry to post photos of its jewelry pieces. Idea pins are used to create different lookbooks. In one Idea Pin, Mejuri shows people the different ways they can stack bracelets. A lookbook and Idea Pin show how gold and silver jewelry can be styled together.
The method of using pins shows the jewelry and gives potential buyers practical information about how to style them.
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It was for its idea pins. Small businesses are given a behind-the-scenes look at on the website of Etsy. One Idea Pin has a sequence of clips that show how one person paints and glazes a mug. Another pin shows a time-lapse video of Veruschka, a seller who converted parts of their home into a workspace to make and ship their products.
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This type of content highlights the many businesses and artists that sell their goods on the site. Potential buyers and business owners are attracted to the site.
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Idea Pins are used by Vogue Magazine to promote its cover stars. Serena Williams and her daughter posed for the magazine's cover and played on a beach in the latest Idea Pin. There are pins with photos from the Met Gala as well as pictures of celebrities showing their babybumps.
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Vogue's Idea Pins appeal to its audience's love of celebrities and fashion and establish the magazine as being at the center of pop culture.
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The majority of the Idea Pins are from other platforms. The method helps because it gives older content a second life. Idea Pins show off Bustle's variety of pop-culture content by uploading TikToks of celebrity interviews and short anecdotes from YouTube.
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A video of a model wearing a fashion retailer's clothes is what most of Free People's pins begin with. Photos of the products in different colors and outfits are included in the video. The method makes the Idea Pins uniform and similar to one another.
Free People organizes its pins by style and has a lookbook that showcases its clothing and accessories.
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There is an online store selling clothes. All of The Little Bazaar's Idea Pins are comprised of photos of models wearing their clothes. Customers submit photos and videos of their models wearing the products.
This form of user-generated content is great because it shows how the clothes look on real people and it also encourages people to submit their own content as well.
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The fashion and lifestyle how-to's include "How to Style a Corset Top" and "How to: Macha Gin Fizz." The cover images are what I enjoy most. There is a quick explanation of what the pin is about in the large text on the cover.
The use of Idea Pins makes it easy for users to find the kind of content they're looking for on the board.
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There are more opportunities for brands to get their content on the pins. The pins could be used to create engaging content that tells a story and provides value.
Idea Pins can be used in a number of ways, including how-to's, lookbooks, behind-the-scenes footage, and user-generated content.
The story was originally published on September 23, 2022.
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