Strong iPhone 14 Pro Sales Could See Apple Hold 60% Market Share for High-End Smartphones

If the consumer response continues through the year, Apple will be able to maintain its market share for high-end phones at 60 percent.

Apple's market share for high-end handsets with unit prices of over $500 has reached 45% in off season and 60% in peak season, but if they maintain their current sales pace, they could see their peak season share become the norm.

Component makers in Apple's supply chain have not received order cuts for any model, although they may have been told to adjust the shipment ratios, according to a report.

The iPhone 14 Pro and iPhone 14 Pro Max are expected to be shipped out in weeks. The sales of the iPhone 14 models have been lackluster, with the devices still available to order from Apple's website with no delay and readily available at stores.

The sales performance of the initial wave of pre-ordered models will be the real indicator of demand for the new device. After the first wave of pre-orders, last year's iPhone 13 Pro models were said to have registered "outstanding" long-tail sales, indicating that Pro models have become mainstream upgrades for iPhone users.

The iPhone 14 has the same design and display as the iPhone 13 and is powered by the same chip as the iPhone 13 Pro. The smaller "mini" sizes of the 12 and 13 lineups were replaced by the larger 6.7-inch version of the 14 Plus.