The Super Bowl halftime show will be sponsored by Apple Music. Over 120 million people watched the halftime show of the Super Bowl in February this year, which featured performances from Dr. Dre and others, according to a press release from the National Football League. According to the New York Times, the National Football League had been shopping a sponsorship deal for around $50 million.
As Apple and other streaming service operators look to sports as a source of growth, there is a deal. Major League Baseball and Major League Soccer games will be broadcasted on Apple TV Plus, as well as Thursday Night Football on Amazon.
One of the biggest draws of TVs is live sports. The Sports Business Journal reported that 95 of the top 100 most watched programs of the year were sports broadcasts.
According to the NYT, Apple is in talks with the National Football League for the rights to a package of Sunday football games. The league is in talks with a number of companies to broadcast the games, but is also in talks with Apple. The current NFL Sunday Ticket deal with DirecTV is thought to be worth about 1.5 billion dollars, but the league is asking for a much larger amount.
In the past, Apple has sponsored events outside of its control. The company sponsored the Met Gala in order to promote the Apple Watch. The Super Bowl halftime show has been sponsored by Pepsi for the last ten years. The halftime show is the most- watched musical performance of the year, according to the NFL. With just 120 million viewers this year, it was not enough to catch the attention of the 161 million people who watched the song contest.
The Super Bowl is going to be held in Arizona in the year of 2023. There will be a lot of exclusive details and sneak peeks about the show on Apple Music's social channels.
All Rights Reserved © 2024
