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Netflix already lost 1.2 million subscribers in the first two quarters of 2022. While the company hopes to add one million new users with its new ad-supported tier, a survey shows that 1 in 4 Netflix users are planning to cancel their subscriptions this year. From a report: Here's what this could mean to other streaming services, such as Apple TV+. Reviews surveyed 1,000 Americans to gauge their streaming habits in 2022. According to the report, the average American is subscribed to four streaming platforms. Netflix is still the most popular streaming service with nearly 4 out of 5 (77%) Americans currently subscribed to the platform. In addition, 70% say they use Netflix the most, followed by: HBO Max: 9.91%; Disney+: 6.18%; Peacock: 4.25%; Hulu: 3.86%; Apple TV+: 2.70%; Paramount+: 2.70%.
25% of the subscribers are going to cancel their memberships. Two-thirds of those who plan to leave the streaming service say it's because of increased costs. According to the survey, the most expensive streaming services in the US are: One in three users of the service said that they no longer have the shows they want to watch, and 30% said that they use other services more.