The platform is a moneymaker for some creators who know how to use it.
There are many ways in which creators of the ephemeral messaging service make money.
The creators of short-form videos have been incentivized to post to the app feature. The company pays on a curve based on various engagement metrics, including the total number of unique video views and "favorites." More than 12,000 creators were paid more than $250 million by the company. Some of them made a lot of money.
A content creator with over 854,000Snapchat subscribers earned over $1 million by posting videos to Spotlight that were a mix of new and old clips.
She is not the only one who has money on the app.
Read more about the strategies used to make a lot of money on social media.
It's possible to make a living by designing augmented reality glasses.
CyreneQuiamco is a former web designer who is currently employed bySnapchat. She began publishing branded stories a month before striking gold in late 2017, when she was one of the first people in the world to use a free augmented reality app.
Since then,Quiamco has carved out a lucrative business by creating augmented reality (AR) filters for brands such as Marriott, and she used to work forVerizon. About $750,000 was earned by Quiamco in 2011.
Quiamco became a millionaire from designing augmented reality glasses.
It's not unusual for creators to sign lucrative brand deals in exchange for promoting their products and services in their posts.
It is easier for businesses to find creators to work with through its Creator Marketplace, which helps brands to find creators based on criteria such as location, specialty, and budget.