UK trade sales role created by Virgin Hotels

Bradley Smith will be the UK sales director.

Following the recent launch of a partnership between Virgin Hotels and Virgin Atlantic, he will be leading trade sales.

The partnership gives agents access to content on Virgin Hotels and is intended to improve the booking process with the ability to package flights and accommodations together.

The in-house hotel group has hotels in five US cities with plans for others in New York and Miami.

Smith has been with Virgin Atlantic for 14 years and most recently was the senior account manager in the Virgin Atlantic agency sales team.

He said that he was honoured to be heading up sales for Virgin Hotels.

The team tries to identify opportunities to showcase Virgin Hotels and weaving a red thread through a customer's entire experience.

As we support the trade in the lead up to the peak winter campaign period, the next few months will be extremely busy.

Bradley will be joining the Virgin Atlantic team. He will bring a lot of experience and passion to this role. I am looking forward to working with him as Virgin Hotels continues to create and build excitement in the UK market.