The internet holds that trying to discourage bad behavior can be used to reinforce bad behavior by people who wouldn't have considered it.
We go to the chicken.
Videos and images of people pouring a cold medicine over chicken breasts in a pan or pot have been discovered on a number of websites. It was a dangerous idea that no one should do, and over-the-counter medicines should only be used as directed.
It was not clear if people were actually trying it out in large numbers or if they were just joking about it. There have been no reports of deaths or hospitalizations related to the tongue-in-cheek recipe that first appeared in the 4chan forum.
The Food and Drug Administration warned against taking part in a recent social media video challenge.
The agency said that the challenge sounded silly and unappetizing. It could be very dangerous.
It concluded that someone could take a dangerously high amount of the cough and cold medicine without even realizing they were taking it.
The alert from the F.D.A. renewed attention to the danger. A few TV stations reported on the F.D.A.'s advisory the next day, saying that a dangerous trend was playing out. Some of the nation's largest media organizations followed.
Reaction videos were spreading on TikTok and links to news articles were abundant on Facebook on Tuesday, when it was a popular topic on the social networking site.
The entire affair left P&G's product on the defensive. The company urged people not to try the recipe because it was not endorsed by them.
According to Know Your Meme, a website that chronicles the origins of internet phenomena, the first reference to NyQuil chicken came when someone documented their apparent cooking experience on 4chan. The stunt was recorded on video by a few other people.
The New York Times contacted a professor at the State University of New York at Buffalo about the chicken. She said the volume of coverage could make more people think they should pay attention to the issue and not worry about the more immediate health threats.
Professor Yang said that once it has a certain amount of attention, it will become more real than it really is.
The F.D.A. alert was written more as a warning to parents than it was to adolescents.
Is the F.D.A.'s step too far to help at this point? Professor Basch made a statement. It brought a lot of people to think about something they hadn't thought of before.
It wasn't clear how many more people had tried it. Most of the images being shared in the last few days were taken from old videos. Before the app limited access to that content, most people were reacting to the same videos.
The F.D.A. did not say if it had received reports of people falling ill from the practice.
TikTok appended a warning on some of the most popular reactions.
There is no place on TikTok for content that encourages dangerous behavior. If this is found on our platform, we will remove the content and strongly discourage anyone from engaging in behavior that could be harmful to themselves or others.
Some people actually ate laundry detergent packets in the year after the Tide Pod challenge took off. According to the F.D.A., at least one teenager died from the Benadryl challenge.
People aren't putting razor blades or marijuana in Halloween candy.
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