One day before the 33rd anniversary of the Tiananmen massacre, China's top livestreamer reappeared online, three months after his show was abruptly cut short.

On June 3, Austin Li Jiaqi, also known as the Lipstick King, showed off a plate of ice cream decorated with cookies and a stick that looked like a tank. It was speculated that Li was taken offline for showing taboo content.

He didn't show up at a scheduled live stream on June 5 and remained offline until the evening of September 20. Theinfluencer has more than 64 million followers.

One of the most famous photos of defiance from 1989 shows a man standing in front of a tank to prevent it from moving. References to the incident are not allowed in China.

By the second hour, 50 million people had watched Li's return to the platform. Most of the products he sold sold out immediately. He had to ask his viewers to shop rationally.

The founder and CEO of WPIC Marketing + Technologies said that Li's return to livestreaming would be a boost for the company. His popular livestreams and associated discounts will be a major draw for Tmall. The Chinese version of TikTok was referred to by him.

After a tax evasion scandal, Viya's accounts went offline. The popular shopping stream hosted by Viya is still missing.

Li did not reply to the request from Insider.