Southwest Airlines and Guitar Center are getting roasted for a stunt that involved giving a ukulele to every passenger on a flight from LA to Honolulu

Southwest Airlines gave out ukuleles to passengers on a flight from Long Beach to Honolulu, but they got dragged on the social media site for it.

There were ukuleles and colorful guitar cases on the row of seats in the photo.

The airline collaborated with the guitar center to surprise a flight full of customers with a ukulele and a lesson.

They were pros by the time they arrived in Honolulu.

—Southwest Airlines (@SouthwestAir) September 20, 2022

Everyone put their ukuleles away after 20 minutes since they had already mastered how to play.

The in-flight ukulele course took place on a Southwest Airlines plane. Passengers were taught how to play a song on the plane. Instructors from the musical instrument store ask how are you.

There is an ongoing marketing campaign behind the flight. Southwest and Guitar Center are giving entrants the chance to win a flight on Southwest Airlines and two guitars.

There was a lot of reaction to the idea of a plane full of ukuleles on social media.

Andys_Brain said that his noise-cancelling headphones wouldn't work against 200 ukuleles.

I am a big fan of Southwest, but this might have made me homicidal.

If you did not want to hear a lot of ukuleles, what would you do? If you wanted to sit in silence for the entire flight, what would you do?

The beginners might not have been the best at playing the ukulele.

Eddie_NYC wrote "Trapped thousands of feet in the air with 180 people strumming ukuleles they don't know how to play"

Southwest Airlines and Guitar Center representatives did not reply to Insider's requests for comment.