YouTube app on Android

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  • YouTube has announced that Shorts creators will soon be able to join the YouTube Partner Program.
  • Shorts creators will have to have at least 1,000 subscribers and 10 million Shorts views within 90 days to qualify.
  • YouTube will give up-and-coming creators access to fan funding features like Super Thanks and more.
  • Shorts will also be part of YouTube's revenue sharing, with ads running between videos.
  • YouTube's new Creator Music feature will give creators easy access to tracks they can use in their videos.

Since the launch of its competitor, TikTok, YouTube has grown at a rapid pace. While Google has helped Shorts creators make money from their videos with the YouTube Shorts Fund, it's now giving them the opportunity to get monetized through the YouTube partner program

The creators of shorts will be able to apply to the program in early 2023, thanks to the announcement on Tuesday. Having at least 1000 subscribers and 10 million views within 90 days is included.

Those who are eligible will have access to all YPP benefits, including fan funding features and other ways to make money through their videos. Advertisers will be paid for ads that run in between videos.

The revenue gained from these ads will be added together with 45% of the total revenue going to current and future shorts creators in the partner program

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YouTube Partner Program progress and benefits

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According to Amjad Hanif, the vice president of Creator Products, the majority of the Shorts Fund recipients will earn more money under the new model. The revenue sharing model has allowed creators to benefit from the platform's success and we are doubling down on that model.

Over the last three years, YPP has paid more than $50 billion to creators, artists, and media companies. The platform hopes to give more up-and-coming creators a piece of the pie with a new tier. When the new tier rolls out in 2023, long-form, shorts, and live creators will be able to receive fan funding benefits. More will be revealed before the new tier is launched next year.

YouTube Partner Program Fan Funding benefits

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There is an easy way to find music on YouTube. There are a lot of tracks that can be used for long-form videos on the Creator Music page. License-free tracks or songs can be paid for upfront. It will simplify the process of using licensed music by making the terms of using the tracks easy to understand, allowing creators to share revenue with the original artist and keep the same revenue share they'd usually make on videos without any music.

In the U.S., the new Creator Music is currently in a trial stage.