The most influential footballer on social media will be at the World Cup in 2022.
In the past year, the follower count of Portugal forwardRonaldo has increased.
He has an average media value of more than $3.5 million per post.
The most influential English player is Jadon Sancho, while the breakthrough star is Gavi.
The media value total is based on the total followers, follower growth, engagement rate and average brand value per post on the social network.
The players who are expected to play in the World Cup are ranked by the ranking.
The amount of media value per post on social media sites has increased in the past year.
The Paris St-Germain attacking trio of Messi, Neymar andMbappe average more than $1 million per post.
Vinicius Junior had the biggest growth in following of any player with a 90 percent increase, having scored the winner for Real Madrid in the European Championship final.
N'Golo Kante has the highest engagement rate of any player in the top 10 with his posts.
Spain's Gavi is the next big social media star, with his following increasing by more than 5000%. His posts have a high engagement rate.
After moving to Barcelona and Manchester United, Raphinha and Antony have seen huge growth in their followers.
France will have the most followers on their official page on social media at the World Cup.
Brazil and Portugal have more than 10 million and 11 million people respectively. The majority of Portugal's followers live outside of Europe.
England has over 8 million followers. The most influential of their players is Sancho, who has over 8 million followers and an engagement rate of 8%.
Jack Grealish, who now has more than five million followers, is one of several young English players who have made waves on social media.
Player | Country | Club | Handle | Followers (m) | Value per post |
Cristiano Ronaldo | Portugal | Man Utd | cristiano | 480 | $3,585,218 |
Lionel Messi | Argentina | PSG | leomessi | 360 | $2,631,388 |
Neymar | Brazil | PSG | neymarjr | 178 | $1,152,495 |
Kylian Mbappe | France | PSG | k.mbappe | 72.5 | $1,173,157 |
Vinicius Junior | Brazil | Real Madrid | vinijr | 23 | $685,120 |
Karim Benzema | France | Real Madrid | karimbenzema | 58 | $489,239 |
Paulo Dybala | Argentina | Roma | paulodybala | 49 | $491,547 |
N'Golo Kante | France | Chelsea | nglkante | 14 | $525,178 |
Paul Pogba | France | Juventus | paulpogba | 55 | $407,542 |
Sergio Ramos | Spain | PSG | sergioramos | 53 | $368,639 |
Player | Country | Club | Handle | Followers (m) | Value per post |
Gavi | Spain | Barcelona | pablogavi | 6.2 | $377,305 |
Raphinha | Brazil | Barcelona | raphinha | 3 | $22,727 |
Antony | Brazil | Man Utd | antony00 | 4.8 | $106,229 |
Pedri | Spain | Barcelona | pedri | 7.3 | $255,212 |
Rodrigo de Paul | Argentina | Atletico Madrid | rodridepaul | 5 | $206,983 |
Rodrygo | Brazil | Real Madrid | rodrygogoes | 7.5 | $119,726 |
Aurelien Tchouameni | France | Real Madrid | aurelientchm17 | 2.1 | $80,973 |
Achraf Hakimi | Morocco | PSG | achrafhakimi | 10.1 | $133,187 |
Dusan Vlahovic | Serbia | Juventus | vlahovicdusan | 1.7 | $118,691 |
Darwin Nunez | Uruguay | Liverpool | darwin_n9 | 2.1 | $14,527 |
Country | Handle | Followers (m) | % fans outside country |
France | equipedefrance | 11.7 | 64.85 |
Brazil | cbf_futebol | 11.5 | 35.73 |
Portugal | portugal | 10.4 | 86.41 |
England | england | 8.5 | 79.47 |
Argentina | afaseleccion | 7.3 | 54.75 |
Mexico | miseleccionmx | 5.9 | 47.46 |
Germany | dfb_team | 4.9 | 72.84 |
Spain | sefutbol | 4 | 75.71 |
Morocco | equipedumaroc | 1.5 | 33.66 |
Netherlands | onsoranje | 1.3 | 72.67 |