There is a year in the future. The cars have a technology. It's possible for phones to have a wireless communication system. Ford wants to know if it can protect pedestrians, cyclists, and other vulnerable people from being hit by its vehicles.
A phone app that would alert drivers to the presence of nearby bikers, walkers, or scooters is being developed by the automaker. Drivers would be aware of those using the app.
The people who downloaded the Ford-specific app and have it running on their phones would show up asacons to drivers with Ford's Sync in-vehicle system. If the app users are in the path of a vehicle, the dashboard screen graphics or sounds would be used to alert the driver.
Ford is going to demo its app for the first time at the World Congress. When a driver fails to react to obstacles in time, the company's advanced driver assistance system can intervene.
Jim Buczkowski, a Ford executive, said in a company press release that newer Ford vehicles can detect and warn drivers of pedestrians, bicyclists, scooter riders and others if they don't respond in time. To help people drive even more confidently on roads shared by others using their two feet or two wheels, we are exploring ways to expand vehicle sensor capability.
Car makers are investing in technology. Cars with these features kill people.
The number of traffic, cyclist, and pedestrian deaths has been cited as the reason for the app's development. SUVs and large trucks, which Ford sells more of in the U.S. than any other automaker, are one of the reasons for the rising number of deaths.
It's hard to imagine that Ford's app will be able to solve the problem of increasing pedestrian mortality How many people will download another location- tracking app for a purpose that could be better addressed by policy and infrastructure changes?
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