I stayed at a dual brand hotel for the first time and it wasn't what I was expecting.
There has been an increase in the number of dual-brand hotels. The idea is to have two different hotel brands in the same place. Rather than opening a single 400 room hotel, an investor could choose to open the hotel as two brands, with each having 200 rooms.
Sometimes the two hotels aren't part of the same chain. There are dual-brand hotels. To be able to appeal to multiple traveler demographic is the goal. Different brands have different types of customer bases.
It might be difficult to sell 400 rooms per night for a single brand, but if you make it seem like there are two hotels, it might be easier. You are doubling the number of times you show up in searches.
There are some synergies between dual brand properties and fully independent ones. There are additional expenses associated with this, as you have to market the two hotels seperately.
The thing is, unless you’re doing a lot of research, you may not even notice that you’re booking a dual-brand property. The website for one hotel may not even reference that there’s another hotel on the same premises.
How does that work in practice? It's not what I was expecting.
I booked the Hyatt House LAX after spending a night near the airport. I booked it because I wanted to check out the Hyatt House on my list for the World of Hyatt promotion.
I found out that this is a 301-room property with a Hyatt Place and a Hyatt House. The Hyatt Place and Hyatt House brands are visible when you pull up to the hotel.
This is a single hotel with two different types of rooms. Both brands have the same reception and lobby. The front desk of the Hyatt Place and Hyatt House are the same, so you don't have to mention it when you check in.
The brands use the same elevators.
The brands use the same gym.
The brands have a restaurant on top of a building.
The brands are in the same room.
The brands have the same pool of money.
The only thing different is the rooms. There are Hyatt Place rooms on some floors and Hyatt House rooms on others. The hallways are the same.
The main feature of this property is that rooms have a kitchen.
Hyatt Place has couches in rooms that can be turned into beds.
This isn't what I was expecting, but I suppose different dual- brand properties may take different approaches. I was expecting more of the same at the hotels we see at the airport, such as the Marriott and the Courtyard by Marriott.
I assumed that dual-brand hotels had separate reception areas and that they had unique amenities.
There are two different room types at the Hyatt Place and Hyatt House Los Angeles. The one room type has a kitchen while the other has a sofa. Is that enough to make it two hotels?
I wonder how many people know the difference between Hyatt Place and Hyatt House when they search for hotels near the airport. Having two hotels show up in online search results is better than having one hotel show up. You would want more differentiated brands if you were trying to segment the market.
For what it's worth, this hotel was way nicer than any other Hyatt Place I've stayed at in the US. I have stayed at every other Hyatt Place that did not have a full-service restaurant and the room decor was much nicer here.
You can have two hotel brands in a single property. I assumed that dual-brand hotels had some unique characteristics beyond just the rooms, but they don't seem to do that here.
The only differences between the Hyatt Place and Hyatt House LAX are the rooms. I don't know if this is consistent with how these properties are or if this is an outlier.
I am curious as to what a dual- brand hotel is. Is the Marriott and the Sheraton the same brand? The Hyatt Regency and Hyatt Place are near the airport.
What do you think about dual brand hotels? What did you think about staying at one?