How do you shock investors into a two day selling frenzy when you just released great earnings? Answer, by announcing a cash and stock acquisition paying 20X sales for a company with $400 million ARR in revenues, and doing it a day ahead of scheduled earnings to cause a market sell-off. Adobe has mastered the faceplant for its investors. The Q3 performance was overshadowed by the acquisition of Figma. While its latest earnings performance was impressive, growth momentum is clearly slowing as evidenced by the 12.6% top line growth for Q3 2022. The strong U.S. dollar was a drag on the company's results. Despite revenues hitting all-time highs, investors are more concerned about the acquisition of Figma signalling that it could be a defensive play. After the stock collapse, investors were surprised by the news. Is this a great buying opportunity or the beginning of a painful valuation reset for Adobe shares?

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Earnings Were Good Until…

Adobe released its results for the third quarter of its fiscal year on September 15th. The company reported earnings per share of $3.40, which was $0.06 better than the analysts' estimates. The revenue grew to $4.43 billion, missing analyst estimates for $4.44 billion. The digital media segment grew in constant currency. Document Cloud revenues grew 23% or 25% in constant currency, to $600 million. The company offered mixed Q4 guidance with earnings per share expected to be $3.50 compared to analyst estimates of $3.47 and revenues of $4.52 billion compared to $4.7 billion analyst estimates. Adobe has a track record of creating and leading categories and consistent execution and delivered another record quarter. We believe we have a chance to create a new era of collaborative creativity with the announcement of our intent to acquire Figma.

Is Dilution a Solution? Mama Mia!

Cash and stock will make up the majority of the acquisition. If needed, cash on hand will be used. More than six million restricted stock units will be given to Figma's employees after they close. The deal is expected to close in three years. Adobe expects the deal to be dilutive to non- GAAP earnings for two years after closing and breakeven in year three.

Adobe Perfects the Art of the Faceplant for Investors

A near-term interpretation of the price action is provided by using the rifle charts on the weekly and daily time frames. In June, the weekly rifle chart made a swing low. After sliding into earnings, shares rebounded up to $450.15. The weekly downtrend began on the 5-period MA at $373.70 and continued down through the weekly 15-period MA at $389.32 as shares collapsed through the weekly lower Bollinger Bands. The week's sell-off accelerated to the 40- band. The weekly market structure low was the cause of the collapse of shares. The 5-period MA crossed the 15- period MA down at $367.65 as it overshot the daily lowerBBs. The 20 band was tested by the daily stochastic. The attractive levels for long-term investors are $300.25 fib, $289.09 fib, $269.80, $257.14 fib, and $241.25 fib.

Close Eyes and Swipe Right at Any Cost

It makes sense for Adobe to acquire a collaborative design platform. Paying irrationally exuberance, ZIRP, raging all-time high bull market, internet mania prices in a technology bear market, and devastating foreign exchange headwinds are all signs of desperation. The deal adds execution risk, shareholder dilution, overhang, and underscores an overpriced defensive move from Adobe was the reason for the price target cuts.

Can Lightning Strike Twice?

Does Adobe have desperation before the lights go on, or do they see an opportunity that the market ignores? One of the first major developers to switch to a software-as-a-service model through the cloud was Adobe. You would buy and own software for $600-$700 and pay for upgraded versions for the rest of your life. It was accessible for professionals but not for consumers. The low-priced cloud subscription model made it possible for the general public to have access to the software. Adobe's journey from $22 per share to nearly $700 per share can be traced back to the introduction of cloud computing. The current CEO of Adobe has been with the company since 1998 and became CEO in 2007.

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