BeReal could start adding paid features in 2023

According to a report by the Financial Times, BeReal may add paid features to its free-to-use app.

The photo sharing app exploded in popularity this year, particularly with Gen Z. In order to keep up with BeReal's rise, other social media apps are introducing features that mimic BeReal, right down to the simultaneous use of your front and back-facing cameras.

When it comes to in-app advertising, BeReal isn't trying to be like any other app. The company might start making money by incorporating in-app purchases, according to people interviewed by the Financial Times. There are some advertisements that are still on the table.

According to the Financial Times, the app has grown a lot. The number of daily active users at BeReal has more than doubled from a year ago. Insiders told the Financial Times that BeReal's rapid growth could reach tens of millions of people by the end of the year.

The investors want to make sure BeReal isn't just a fad. The main photo-sharing service is free to use. According to the Financial Times, in-app purchases on BeReal might be similar to a premium membership on Discord, where you pay a monthly fee.

According to the Financial Times, if BeReal does pivot to in-app purchases, it won't be until later in the year. Bettering BeReal's user experience is the platform's most important priority at the moment.