The stans of the yoga company are not happy about it.
In an open letter to lululemon chairman Glenn Murphy, nearly 1,700 yoga teachers and students urged the high-end company to "practice what you preach" by committing to phase out the use of coal plants and use renewable resources only by the year 2030.
According to an open letter posted on a grassroots activism website, almost half of the energy used in the company's factories comes from burning coal, and that those factories are harmful to the people.
"Lululemon's reliance on coal as a source of energy is extremely harmful to people and the environment, particularly in countries like Vietnam, Cambodia, China, Sri Lanka, and Bangladesh, where its products are made."
Although the yoga company that serves as Olympic Team Canada's official clothing supplier committed earlier this year to reducing its emissions, the letter alleges that its emission rate has actually increased as the company goes after rapid growth
"Lululemon has to take immediate action to phase out coal and other fossil fuels from its supply chain in order to meet the Paris agreement targets."
Since the open letter was issued, Futurism has reached out to the company for comment, but they haven't yet responded.
It's not uncommon for corporations to use coal-powered factories abroad to make their goods, but some forward- thinking companies have begun to walk the walk.
Compared to Patagonia, which made headlines this week because its onetime-billionaire CEO gave away the company in his own efforts to fight climate change, Lululemon's hypocrisy seems particularly potent.
It's not clear if this kind of consumer campaign will work on the yoga clothier, but at least it's worth a try.
There is an open letter to lululemon.
The companies are turning coal plants into solar farms.
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