Bouffard is fascinated by the pragmatic uses of augmented reality. You can use your public transportation card to display a map. He says, "Social augmented reality can get you a lot of views and exposure, but then you discover interesting tools, and it gets recognized by the community."
According to the author, different platforms are better suited for different types of filters. He emphasizes the ephemeral culture of TikTok, saying that the trends can last for a couple of months. It is important to join trends as soon as possible.
It's necessary for someone with a well-established niche within the community to stay flexible and adapt to what the audience wants. One of the creators of makeup filters is from Canada. She sold one to the reality TV star. The trends of the fashion industry and the trends she sees emerging in augmented reality are compared.
She says, "I try to be more natural now, because I don't want to be misinterpreted or make anyone feel like they weren't beautiful enough so they need this filter to change their face." A segment of her fan base misses the more fanciful face filters that look like saucer eyes and plumped lips.
There is a future of social augmented reality.
Remember that social media is mimetic as you attempt to create filters. Designers make changes to the features of other platforms. Sometimes creators are taken in a harmful way. There are copies and variations of the work created by designers. When one of your filters takes off, don't be afraid to copy it.
After the Krissed filter, I recreated my Anna Wintour filter with her signature hair and glasses. The effect was made first for the photo sharing site. Someone in-house at TikTok saw the use of the filter and created a new one. He submitted his iteration to TikTok after he discovered the similar filter. The ANNA and TikTok effects are currently in over 100,000 videos. Anna Wintour is the global editorial director of Conde Nast.
There is a question about who has the right to represent real people in augmented reality. It makes sense to allow anyone to add a 3D model of a cardboard box to their unique effect on social media, but what if the box is made to look like it has a PS5? There are more complicated questions about our relationship to augmented reality. It is possible to change people's perception of the real with a simple filter.
A positive future for social effects may allow more detailed personalization on the user end. She thinks the future could give people the ability to decide what the filter does.
The worthwhile ability can be a great creative outlet for beginners and a moneymaking endeavor for the more seasoned if you know how to use it. If you want to see who follows and the changes they make along the way, bend reality to your plan.
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