Blue Caterpillar adds Two Stacks Irish whiskey to Americas travel retail portfolio : The Moodie Davitt Report

Mike Letterman

Sep 17, 2022, 9:12 PM
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Two Stacks Irish whiskey will be available in travel retail through a partnership between Blue Caterpillar and Ireland Craft beverages.

The brand identity of the Two Stacks range will have a high visual appeal, according to Michael Gebrael. He said that they couldn't wait to begin the roll-out in travel retail Americas.

There is a strong on-shelf appeal.

The Dram in a Can was a finalist at the QDF Factor and was given a six-month listing with the duty free store at the airport.

Irish whiskey has grown in popularity in the US over the last two decades. The Distilled Spirits Council of the United States says that sales by value increased by more than 15% in 2011.

The perfect partnership came to mind for Two Stacks after they met with Blue Caterpillar.

Blue Caterpillar have a wealth of experience within global duty free and they have the same mindset and hunger to work with us on our journey of bringing a true taste of Ireland worldwide.