The social media backlash of the Trump era has led to the emergence of alternative social networks.
The cloud company Dynascale was acquired by Parler in order to provide infrastructure for businesses that run the risk of getting the boot from mainstream providers.
Parler will now operate under a new parent company called Parlement Technologies, which also announced a fresh round of $16 million. The company received investment from the deep-pocketed Republican donor Rebekah Mercer.
According to The Wall Street Journal, Parlement is talking to a lot of conservative businesses that could use its new cloud services. Farmer took over after the ousting of John Matze.
President Trump's inciting of violence at the U.S. Capitol led to him being banned by social media companies. After drawing a line between Parler and the January 6 violence, Apple and Google removed the app. Even after it returned to good graces, Amazon pulled its web hosting, a trio of consequences that made an impact on the company.
Parler was brought into compliance with the company's standards after the app promised to moderate more content. According to Parler, the app was adjusted to meet the company's requirements for "robust" moderation.
Conservatives are ready to leave mainstream social networks in favor of platforms that cater to them. Trump's app, Truth Social, was launched in February to lure his supporters with the promise of post-it notes.
The company's reluctant new owner-to-be previously declared that he would reverse the ban on Trump, opening the door for him to return to his old platform.
Google lets the Parler app back into the Play Store
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