According to a new report from The New York Times, YouTube is about to turn on stable monetization for shorts. According to audio from a meeting that was obtained by The New York Times, there will be ads in the shorts.
According to the report, the company plans to pay 45% of the ad money from shorts. Half of the revenue from the ads that play before and during videos on the platform goes to the creators.
The vice president of product management and creator products said during the meeting that the payments will help creators understand why YouTube is the place to start their careers. The company will allow creators to use popular music in videos and make money from it. The revenue used to go to the music's owners.
According to the New York Times, YouTube will make it easier for creators to be a part of the program. Hanif said during the meeting that it is the largest expansion they have done in years.
The New York Times asked for comment, but did not hear back.
The upcoming changes will helpYouTube gain an advantage over TikTok. YouTube plans to make itself a viable and attractive platform for short-form video creators who want stable monetization for their content. TikTok creators have been critical of the app's monetization options, noting that payments are low and inconsistent.
The cut of ad revenue will allow creators access to stable monetization, as opposed to one-off payments. Last year, the creator fund for shorts was launched by YouTube. Thousands of eligible creators are invited to claim a payment ranging from $100 to $10,000 based on the number of viewers and engagement with their shorts videos.
The roll out of ads in YouTube shorts was a key step in the company's road to developing a long-term solution for creators.
YouTube Shorts tops 1.5B logged-in monthly users, touted as feeder to long-form content
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