Hurtigruten launches its largest U.S. marketing campaign: Travel Weekly

The Hurtigruten Group is putting its name at the center of an ad campaign.

To teach Americans how to say its name like a Norwegian, the cruise company has launched a $2 million marketing campaign. When it launched as a ferry service in 1893, the line was called the fast route.

This is the largest campaign from Hurtigruten in the US The brand sails to a number of destinations.

The brand wants to connect people of Norwegian ancestry to the product. The brand is true to its name and sails the coast of Norway.

There will be two months of ad spots.