Unagi throws in the towel on its $700K Model Eleven scooter Indiegogo campaign

The scooter they supported, the Model Eleven, will never see the light of day. A full refund or a different model electric scooter is one of the options the company is giving its backers.

Hardware can be difficult, I ran a $500,000 project I very publically failed to deliver on, and the shadow of manufacturing and business models doesn't match up with the models you build at the beginning of a product development cycle. The CEO of Unagi told me that its subscription model works better than its planned model.

When the scooter was announced, we wrote about it.

The co-founder and CEO of Unagi spoke on a panel. The image is from Hajekamps.

With the incredible wind in our sails around our subscription offering, and how this works as a superior business model for us as well as consumer adoption, the Model Eleven, priced as a subscription would have been prohibitive for material adoption. The Eleven was supposed to be a low-margin passion project and not sold through retailers. Since we don't believe it will work under a subscription, we've left it behind.

Unagi launches the updated Model One Voyager, a subscribable scooter

The company cares about its customers and is giving them three options to keep them happy. Each of the company's backers backed the project with $2,000 or more. They have the option of choosing from:

1. A full refund.
2. A three-year All-Access subscription to the Model One Voyager, with color choice, guaranteed new scooter and theft insurance included. Scooter arrives in November. A month prior to formal release. (Valued at $2,412)
3. Two Voyager scooters to own, including its standard one-year warranty. (Valued at $2,390)

The above options will be outlined in an email from the company.