Jackson State's Travis Hunter Signs NIL Deal with Michael Strahan Lifestyle Brand

Hunter signed a name, image and likeness deal with Michael Strahan, including the Hall of Famer's clothing and lifestyle line.

Hunter is the first brand ambassador for the company.

He wants the brand to launch with a HBCU athlete as the face.

It is important for me to support the movement to raise awareness for the institutions and people that are often overlooked. The opportunity for an HBCU athlete to serve as our first brand ambassador was created as my lifestyle brand has continued to grow. I am overjoyed to officially welcome a true game-changer,Travis Hunter, to my team to help build our new skin and shave line while also expanding my clothing lines that are available at amazing partners like Men's Wearhouse. I like how confident and smart he is. I can't wait to see what he does.

Hunter said that he wanted to represent the brand more. The highest-profile player to sign with an HBCU is the 5-star shutdown corner.

Hunter said that he was good with the leadership role. I enjoy that role. I want people to know that I am going to be on a straight line and not do anything that jeopardizes anything.

I want to show people if I can do it, you can do it. It isn't that difficult. You just have to keep working. It is not hard to work towards something you love.

Hunter will be able to earn an undisclosed salary for using his likeness in advertising and other branding opportunities. The NCAA began allowing NIL deals last year after decades of discouraging athletes from earning outside salaries.