Dating app Smitten raises $10 million in Series A funding

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The dating app Smitten has raised $10 million. Makers Fund is one of the investors. The company will be able to expand into new territories thanks to the new funding.

David Simonarson, Smitten co-founder and CEO, said that he and Asgeir share an interest in how people connect and communicate. We fell in love with the online dating space and launched Smitten in 2020. We made it easy for strangers to form meaningful connections by creating personality based games and interactive profiles. We believe we can become the leader in online dating for Generation Z because our users love Smitten.

Smitten takes a different approach to matching people You have the option to play games to get to know the person. You can start a match if you like the answers they give to the questions.

Guessary is a game that allows you to get to know the other person you are watching by guessing how they answered certain questions. If you answered correctly or not, you would get feedback immediately. The social game Two Truths and Lie, where people add three statements about themselves to their profile, is what inspired Lie Detector. The purpose of these games is to get to know the person before making a decision. When you match with someone, the results of the games are posted in the chat and make it easy to start a conversation.

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Smitten is the most popular dating app in both the UK and the Nordic countries. It doesn't show any signs that it's stopped. According to the study, Smitten has a success rate of 60 percent compared to the 11 percent of the other apps.

Makers lead Alli Ottarson said that the team at Smitten have created an amazingly fun experience that really strikes a cord with young adults. After following Smitten's success, we have been privileged to a front row seat. We share the same vision for how the next generation will meet and interact, and we are excited to be a part of the Smitten journey.

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