The FDA's decision to allow over-the-counter sales of hearing aids is expected to make them more accessible and affordable. Sony has confirmed plans to enter the OTC hearing aid market in the US. The first such product is currently being developed.
According to a press release issued this morning, Sony has formed a partnership with a company in Europe. Sony andWSA will combine their technological and medical expertise to create solutions that will shape this new field. The company sells over 5 million hearing aids every year.
The partnership will leverage Sony's longstanding audio and product miniaturization technologies, its brand, and its broad consumer sales and service infrastructure that manages a wide array of products.
According to the release, the goal is to create OTC hearing aids that can be used more naturally and comfortably, and that offer easy-to-use features that personalize the hearing aid.
Sony says more details about its first product will be shared closer to its release as a result of the FDA ruling. When that will be isn't yet known. Tech brands are wasting little time in trying to get a foothold in the OTC hearing aid market.
Hearing aid devices are sold by several headphones makers. Bose decided on a partnership with a company with more expertise in the field that puts its brand on a hearing aid manufactured by a company with more expertise in the field.
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