The best bosses in business can move mountains because of their authenticity and character, while the worst are motivated by the need to feed their egos.
Bill George is a fellow at the Harvard Business School and wrote a book called True North: Leading Authentically in Today's Workplace, Emerging Leader Edition.
The key to a thriving business is to keep a motivated, productive workforce.
Meta CEO Mark Zuckerberg has at least one trait, but he also has elements of more than one.
The founder of Facebook is presiding over a tumultuous period for the social media company, which includes a loss in ad revenue, the embrace of an inchoate metaverse, and the departure of veteran operations chief.
Many people are turning away from the company because of him. He's lost his way. George spoke to CNBC about making it.
Fortune asked Meta for comment, but she didn't reply.
George has been a critic of boards that hire executives who promote style over substance.
He says that Facebook's founder ignores responsibility and learns from mistakes. His stock fell because of a change in privacy policies at Apple that prevented the sale of targeted Facebook ads rather than heavy losses at its metaverse operations.
The growing popularity of TikTok is worrying, as if social media is immune from the effects of competition.
He has come to refuse outside advice, constructive criticism, or feedback from trusted subordinates who can highlight vulnerabilities and suggest solutions to make a company more resistant.
Roger was an early investor in Facebook and wanted to convince him of the need to fight data harvesting on the platform.
The Congressional hearings on Cambridge Analytica were held after the warning fell on deaf ears.
The glory-seeker who prioritised growth and profits at the expense of his customers was finally identified by Facebook's CEO.
The company ignored the allegations of a mental health crisis among teenage girls after an investigation by the Wall Street Journal.
Other companies took a more principled approach to maximizing user engagement, but revenue proved to be more important.
George said that Facebook is not going to do well if he is there.
There is some positive news.
The book didn't say that Facebook's founder was an imposter like WeWork's Adam Neumann or a shooting star like Kalanick.
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