The latest uncrewed mission had to be aborted.
The company's New Shepard capsule was carrying a number of science experiments to a planned altitude of just over 60 miles, which is the internationally recognized edge of space, when it had to suddenly fire its motor escape system.
The capsule made a soft landing after the plug was pulled, but it could have been a lot worse if tourists had been on board.
The company said that the booster failed on the flight. The escape system worked as it was supposed to.
A number of crews, including high-profile celebrities, have been launched from the platform.
We don't know what happened to the booster after it separated from the New Shepard capsule as the company decided to focus on the fate of the capsule for its live feed.
The capsule and booster light up in a fiery but likely intentional explosion, as the capsule was thrown from its booster to get away.
The company has not commented on what happened.
The company said they were responding to an issue at their launch site one location. As it is available, more information will be forthcoming.
With the help of its landing parachutes, the capsule seems to have survived with its contents inside.
Blue Origin's redundant systems seem to have worked in the case of launch failure.
"You can see how our backup systems kicked in today to keep us safe during an off-nominal situation," the host of the company's website said.
It was a good reminder that no rocket launch is routine.
Chris Hadfield said that sometimes rockets fail and emergency systems need to work. No one was injured.
Jeff Bezos changed his plan to land rockets on a ship named for his mom.
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