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You could be working at Apple. The year is April 2022. You are being told by the higher-ups that you need to come back to work. You are angry that your bosses don't understand that you can do this job from home.
Someone sends you a link to a nine-minute commercial for remote work that tells the story of a group of people who quit their job after being forced to return to the office. The ad by Apple tells you to go back to work. Your screensavers are disabled when you punch your desk.
The companies that have made the most money off remote work seem to be the least interested in it. Workers have been forced to return to work three days a week because of Google.
Meta, Apple and Google are industry leaders, yet they are leading their industry backward — back to offices where people will do the same thing they did at home.
People are returning to the office because of Meta, which has lost billions trying to make us live in the computer. I haven't found a single compelling argument about why employees should go back to work.
If you believe in magic, you should use the terms "in-person collaboration" and "serendipity" Office environments look a lot like our remote lives, only with more meetings and a chance to smell lunch.
The tech industry is following a path forged by older companies. The companies that gave us the ability to work from home sounded like they were reading from a New York Times anti-remote article.
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