The new Dynamic Island feature is one of the new features highlighted in the first ad for the iPhone 14 Pro.

Crash Detection is a new safety feature that can detect a severe car crash and automatically call for help, even when you can't. Adding this to the new 48MP Pro camera and a completely reinvented display will make the new iPhone 14 Pro redefine what a phone can do. It's the same thing.

According to Apple, the new dual-core accelerometer, barometer, and other sensors in the 14 Pro models can detect a severe car crash and automatically dial emergency services if a user is unresponsive after 10 seconds. Apple says the feature uses advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data.

The new Apple Watch Ultra, Apple Watch Series 8, and second- generation Apple Watch SE have crash detection features.

The Dynamic Island is exclusive to the iPhone 14 Pro model. Aided by software, the pill-shaped cutout can be changed into different shapes and sizes for things such as incoming phone calls, notifications, Face ID, and more.

The time and Live Activities are always available at a glance on the Pro models. The display has up to 2,000 nits peak brightness outdoors, which is twice as bright as the Apple device.

Pre-order for the iPhone 14 Pro models began today.