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It bragged about its starting prices being the same, but that’s not universal.
Nick Barclay / The Verge

Despite rumors that the phones would cost more this year, Apple pointed out that the phones are the same price as their predecessors. The Apple Watch Series 8 is still the same price as the Series 7 despite getting a few improvements. In addition to the UK, Australia, Japan, Ireland, and Germany, those devices have also had price increases.

It will cost more to get an Apple device now than it did a year ago. The starting price for the 13 in the UK was £779. The Series 8 of the Apple Watch costs more but is less expensive than the previous one. The Pro model went up from 170 to 199 in Ireland. The story is the same for France and Italy, both of which use the Euro.

Even in the US, the newest iPhones technically start at a higher price point because the Plus took the Mini’s place

The 13 Mini is still for sale, but the entry point to the mainline iPhone lineup is now much higher, and the Mini is no longer an option that is 100 Pounds or Euros cheaper. As inflation is hitting the economy and as energy bills are going up, there are price jumps.

CNBC spoke to analysts who said that part of the reason Apple raised prices outside of the US could be due to the dollar's strength. The pound is the weakest it has been in decades compared to the dollar, and the Japanese currency has fallen in value over the past year.

The British were paying the same amount of money. In Ireland, the iPhone 12 sold for 928 even though the Euro was worth less than a dollar.

There isn't a universal round of price increases. The base price of the iPhone 14, 14 Pro, and Apple Watch Series 8 is the same in India as it is in China, and this is despite the fact that most devices in India are more expensive. Bryan Ma thinks that Apple is keeping prices the same in China because it is an important market for the company.