You might have been interested in watching Tim Cook speak at the media code conference.
Or, for searches related to the Apple event, you could have ended up going to a scam video. Tens of thousands of viewers ended up watching a livestream from a channel claiming to be "Apple LIVE" that contained multiple links to a suspicious-seeming website, despite Apple not hosting any talks about cryptocurrencies.
Ad banners on the video read "Apple is buying 100,000 Bitcoins" and directed viewers to a website that promoted fakecryptocurrencies. The site reported that for a time it appeared in the first page of results when people searched for Apple event.
A separate livestream from a channel billing itself as Apple Inc resulted in thousands of additional viewers. Apple's real YouTube channel is simply called "Apple" and it's verified.
The streams have been taken down from the internet. Older, publicly available tech-related footage was displayed in the videos. There was a video showing a CNN interview with Tim Cook. The second ran clips from an interview on the subject of the virtual currency with some of the biggest names in the tech industry.
It wouldn't have been hard to avoid the bait in this case if you knew all the signs of a scam. It is a good reminder to be careful when searching for something. The search engine can be hijacked to promote bad things.
The popularity of Tim Cook and Apple made it possible for scam artists to take advantage of it. If you buy your mom an iPad, you might offer a primer on avoiding the worst parts of the internet.
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